Macon Reporter

The Kroger on Airport Plaza has brought online grocery shopping to Decatur. "ClickList," the first online option for area customers, has been available for several months.

Customers can go online, order their groceries and pick them up later in the day. Kroger employees provide store-to-vehicle delivery, allowing workers, parents, the elderly and mobility-impaired to buy groceries without leaving the car.

“It’s been awesome for us,” Kroger Administrative Manager Gretchen Hendricks told the Herald & Review.

The service has become so popular that Kroger may have to hire additional employees to fill ClickList orders. It is offered at more than 550 Kroger stores nationwide.

The criteria for basing a ClickList service at a store includes market demand, a place for the computer system and adequate space to store the groceries until they are picked up by the customer.

"With a two-month-old at home, there’s not a lot of time to do things like shopping," Decatur resident David Godfrey told the Herald & Review. "But with this I can just pick it up on way home from work. It’s been really great for us."

Kroger has extensively advertised the service in Decatur. Online grocery shopping is a growing trend nationwide. By providing this convenient local service, the grocery chain can cut into the profitable online market that is dominated by Amazon and other online vendors.