Root's committee spent the most on advertising - mailer in the quarter, with all those payments ($6,717) going to Dynagraphics in Decatur. Table 1 below shows the distribution of how Root's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising - mailer
$6,717
30.9%
Radio advertising
$5,562
25.6%
Advertising - mailers
$4,505
20.7%
Newspaper advertising
$2,921
13.4%
Advertising - digital
$1,967
9%
Signs
$92
0.4%
Table 2 below shows the top 16 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Dynagraphics
2018-11-08
$4,505
Advertising - mailers
Dynagraphics
2018-10-31
$4,435
Advertising - mailer
Neuhoff Media Decatur
2018-10-26
$2,512
Radio advertising
Dynagraphics
2018-10-22
$2,282
Advertising - mailer
Cromwell Radio group
2018-10-03
$2,170
Radio advertising
Herald & Review
2018-11-02
$1,624
Newspaper advertising
Herald & Review
2018-10-31
$1,297
Newspaper advertising
Cromwell Radio group
2018-11-01
$780
Radio advertising
Facebook
2018-11-05
$750
Advertising - digital
Facebook
2018-10-30
$500
Advertising - digital
Facebook
2018-10-22
$250
Advertising - digital
Facebook
2018-10-01
$234
Advertising - digital
Facebook
2018-12-03
$166
Advertising - digital
Neuhoff Media Decatur
2018-11-08
$100
Radio advertising
Dynagraphics
2018-10-03
$92
Signs
Facebook
2018-11-01
$66
Advertising - digital
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